Updated: Jun 20, 2019
Door hangers are an excellent weapon to have in your business advertising arsenal, and their rock-bottom printing costs — as low as 3 to 9 cents per unit, depending on volume and design — make door hangers an intriguing marketing prospect, especially for cash-strapped businesses.
Here are a few tips to help boost response rates to your Door to Door advertising.
Research the demographics. Those old G.I. Joe cartoons had it right: Knowing is half the battle. A little research goes a long way in increasing the effectiveness of a door hanger campaign. At Fast Gorilla we utilize current demographics to better target your prospect in your campaign. Create a customer profile to identify your target audience, then use demographic information to determine which neighborhoods in your locale most likely need your services. Focus on those areas first to see the best returns. You wouldn’t try to sell lawn services in a community full of apartments and condos, for example.
Keep designs simple. Remember that people quickly read — and discard — door hangers. Use bold colors and images, big headlines, and a simple, direct message. Don’t try to promote more than one major benefit with each design. An appealing coupon, combined with potent copy and a strong call to action, helps to increase the odds of conversion success (and the likelihood that the reader will hold on to your flyer). Obviously, be sure to include your contact information prominently on the door hanger. Ask us about our in-house professional designers and how we can help create an effective ad copy for your campaign.
Track responses. Measure your success. Without a way to track responses, you won’t know where your door hangers were a hit — or where they tanked. Forget setting up separate phone lines or hounding customers for their demographic information. Use technology to help you identify where your leads come from: Remember that coupon you’re including on the door hanger? Assign unique codes and website URLs to door hangers distributed in different neighborhoods. When people take advantage of your special offer, you’ll know immediately where they came from. Also, these ads will travel. Family and friends will pass along the good news increasing your demographic area.
Have your elevator pitch ready. Be prepared and ready with an elevator pitch, or a quick blurb that clearly explains what your business is and its benefits to customers. With a pitch in mind, you’ll never be tongue-tied if someone opens the door and asks what you do.
Do you have additional questions? We love to help.